Empowering Innovation

Web Summit, renowned as the world’s largest technology innovation event, hosts one of its highly anticipated editions in Rio de Janeiro, Brazil. This global gathering brings together thought leaders, innovators, and changemakers to explore emerging trends in business, artificial intelligence, climate impact, and digital culture.

This year, Grazi Sbardelotto, VP and Partner at Pmweb – a VML Company, played a pivotal role in shaping the event’s narrative. Her contributions spanned across three impactful panels, serving as master of ceremonies for the Corporate Innovation track, collaborating with the event’s curation team, and championing diversity as an ambassador for Women in Tech.

Championing Gender Equity in Technology

As part of Web Summit’s Women in Tech initiative, Grazi joined forces with other influential women in technology on the panel titled “Driving Growth via Gender Equity.” This program seeks to empower women globally by fostering mentorship opportunities, strengthening professional networks, and building a vibrant online community. Grazi’s insights highlighted actionable strategies for creating more inclusive workplaces and driving growth through gender equity.

Exploring Digital Transformation in the Modern Economy

In her second panel appearance, Grazi contributed to the discussion on “Digital Transformation in the Modern Economy.” Alongside industry experts in business, technology, and policy, she delved into the transformative power of AI, automation, data analytics, and cloud solutions. The conversation offered attendees a comprehensive view of how digital innovation is reshaping industries and economies worldwide.

Corporate Innovation: a Vision for the Future

The third and final session marked a standout moment for Grazi as she delivered an opening lecture on corporate innovation fueled by data, AI, and human connection. Drawing insights from VML’s studies, “The Future 100: 2025” and “Unlocking the Power of Digital Transformation,” her presentation set the stage for dynamic discussions led by top-tier corporate innovation leaders. As master of ceremonies, Grazi skillfully guided the dialogue, ensuring the audience gained valuable perspectives on navigating the ever-evolving innovation landscape.

Elevating VML’s Global Presence

Grazi’s multifaceted participation at Web Summit Rio 2025 amplified visibility for VML and its associated companies. By positioning the group as a leader in innovation, her presence fostered connections with senior executives from major corporations in Brazil and beyond, solidifying VML’s reputation as a driving force in the tech and business sectors.

Through her remarkable contributions, Grazi Sbardelotto not only elevated the conversation around technology and innovation but also exemplified the power of leadership, collaboration, and inclusivity in shaping the future.